International Center University of Florida

This course will explore the main ad festivals around the globe to help students better understand how advertising works globally. Seeing ads from different countries is a great way to understand different cultures and different insights. Discovering means to know how important the ad festival is, why ad festivals are important in the industry business, which are the agencies and who are the creatives around the globe that are changing the creativity for the brands, and which ads were selected as the best ones in those festivals. This course is about knowing who is who in the ad world and how & why an ad idea is a game changer. Attendants will have open conversations about advertising, will develop criteria will learn why being creative and getting awards is important.

*Section 05EG only