UF Faculty Department College
Cyntrice Thomas Department of Sport Management College of Health and Human Performance
Partner Faculty Department Partner Institution
Maria Isabel Marquez Solano Communication Universidad Iberoamericana Ciudad de México
International Commercial Project in Sport Marketing
Project Description:

Students from both universities will work together in groups to create a commercial or other type of advertisement that will target audiences in Mexico and the United States.

Learning Outcomes:

● Know what the marketing tools are to be able to develop products or services focused on the customer

● Communicate, organize, and synthesize information from sources. Intended purpose is achieved.

● Students have a taste for the technology and the team collaboration with students from another country. To create a product or service together and exchange ideas and cultural experiences.

● Initiate and develop different interactions with others culturally different. Begins to suspend judgment in valuing different interactions with culturally different others.

● Communicate in a civil context, showing ability to do one or more of the following: express, listen, and adapt ideas and messages based on others’ perspectives.

● Use video tools and internet platforms that can create attractive content for the consumer

Participating Countries:
Number of Participants:
9 UF students and 20 Universidad Iberoamericana students
Sport Management
UF Course Code & Name:
SPM2000 - Introduction to Sport Management
Project Duration:
4 weeks
Activity Type(s):
Student-to-Student Dialogue
Student-to-Student Project
Time allotted to each activity:
Technology Tools:
Zoom or Microsoft Teams

Sequence of Activities: