Faculty
Santiago Kember
Term(s):
Spring, Summer, Fall
College
College of Journalism and Communications
Major
Advertising
This course is designed to assist students in acquiring knowledge and skills necessary to develop and implement marketing plans and advertising strategies in global markets. Students learn about a range of issues, challenges, and opportunities that exist in international advertising as they study comparative cultural, economic, legal, political, and social conditions in various countries and regions around the world.